Common Lead Generation Email Mistakes (and how to fix them)

Lead generation email mistakes make creating winning campaigns tricky. You pour your heart (and marketing budget) into a campaign, only to see open rates plummet and unsubscribe numbers rise email mistakes.

You may also want to know How to Turn Clicks into Customers

You shouldn’t be in that situation. Not after reading this breakdown of some common lead generation email mistakes and how to avoid them.

Once you have taken your time to learn how to increase your lead magnet technics, you should then avoid the following email marketing mistakes to see incredible results.

Mistake 1: The Bait and Switch

I call this the bait-and-switch tactic. Let’s explain this with a bit of a scenario.

Imagine promising a free “Ultimate Guide to Email Marketing” in your subject line, only to deliver a sales pitch disguised as valuable content.

This tactic not only undermines trust but also guarantees a one-way trip to the dreaded spam folder.

But it has a fix:

Deliver on your promises. If you offer a free guide, make it genuinely valuable with actionable tips and insights.

People appreciate honesty and expertise, which will eventually lead to sales (the ethical way).

Mistake 2: The Blasting Blizzard

You don’t have to be in Russia, Northern Asia, or Canada to experience a blizzard. We see it all the time in our emails. Unsolicited, unrelated, and generic emails are like blizzards. No one wants it.

It is one of the leading Lead generation email mistakes in modern email marketing.

Treating your entire subscriber list as a homogenous mass is a recipe for disaster. Segment your audience based on interests, demographics, and previous interactions.

Personalized emails resonate better, leading to higher engagement and conversions.

So, call them by name. I am personally inclined to open emails with my name on them.

Fix it: Invest in an email marketing platform with segmentation features. Create targeted emails that speak directly to specific audience needs and pain points.

Mistake 3: The Silent Sender

Think your job ends after hitting “send”? Think again! The real business doesn’t usually happen in the first email.

Nurture your leads with valuable content delivered consistently. Silence breeds disengagement and, ultimately, unsubscriptions.

Fix it:

• Develop email sequences that provide a steady flow of informative content.
• Offer educational blog posts,
• Give access to exclusive case studies, or
• Offer sneak peeks at upcoming products to keep your audience engaged.

Mistake 4: The Call-to-Action Catastrophe

A clear call-to-action (CTA) is the difference between a curious reader and a converted lead.

Don’t leave them guessing when they read your emails!

Fix it: Create strong CTAs that tell readers exactly what you want them to do.

• load a report,
• register for a webinar, or
• Schedule a consultation.

Make your CTAs stand out visually with contrasting colors and clear buttons. You can use Canva to do this in a minute or two.

10 CTA examples to use:

1. Shop now!
2. Subscribe for updates.
3. Learn more.
4. Get started.
5. Join our community.
6. Claim your discount.
7. Book your spot.”
8. Download the guide.
9. Request a quote.
10. Explore our products.

But the more creative you are with a call to action, the better you are at standing out from the crowd.

4 custom CTAs from the above examples

1. Embark on a shopping fun!
2. Unlock exclusive updates – subscribe now!
3. Dive deeper – learn more!
4. Begin your journey – get started!

So, instead of using the CTAs exactly the same way as every other average person, add a personality to your and watch the click roll in.

Now, if you are serious about getting the best out of your email campaigns, you must pay attention to all of the above.

And, also, take more personal the takeaway from this research done by SPRINGLINK on the variables that contribute to increased open rate and attention retention.

• Subject line length
• numbers on subject line
• special characters on the subject line
• The theme
• sending time
• how often your emails go out
• and even your segmentation

All of these plays important role in determining what happens when your emails lands on that imbox.

As can be seen on the above snip, you must avoid the mistakes of sending emails out at random.

Use data to make informed decision that puts all the necessary variable to your favor.

Master the Art of Lead Generation Emails

By avoiding these common pitfalls and shooting for targeted valuable content, you can transform your lead-generation emails into conversion powerhouses.

Ready to unlock the full potential of your email marketing strategy?

Let me help!

I specialize in crafting lead generation emails that resonate with your audience and drive real results.

Contact me today to discuss your specific needs, and let’s watch your subscriber base and bottom-line flourish!

Use contact us form and mention my name to get your next lead generation going.

I also have a gift for you: The Ultimate Guide to Lead Generation Emails.