How to Increase your Lead Magnet Signups By 79% in 2 Weeks

Do you want to increase your lead magnet signups? Those irresistible freebies offered in exchange for an email address—are a cornerstone of any successful email marketing strategy.

This article will show you how to do it in a one day.

I assume that you a already a writer, if so, then please go on with the reading. Otherwise, you may want to check out these best copywriting services first.

5 Email Copywriting Hacks I Use to Increase Lead Magnet Signups by 79%

They entice potential customers, build your subscriber base, and provide valuable insights into your audience’s interests. 

But, creating lead magnets that convert clicks into committed subscribers requires more than a pretty design and a catchy title.

Here are 5 powerful email copywriting hacks to skyrocket your lead magnet signups:

1. Touch Your Audience’s Deepest Desires:

Before creating your lead magnet, dig deep into your audience’s psyche.

• What are their biggest pain points?
• What keeps them up at night?
• What do they want to change in their life or business?
• Where would they want to be?

To get answers to any one of the above, you must do one or combine the following:

• Conduct surveys,
• analyze website traffic,
• Look at yourself and your pain points too by putting yourself in the shoes of your audience.
• Use the right tools to analyze the data.
• engage in social media listening to understand their specific challenges and aspirations.

When you come to terms with the above, move on to put yourself into action.

2. Craft a Lead Magnet That Solves a Specific Problem:

Don’t offer a generic “Ultimate Guide to Everything.”

Focus on a specific pain point your audience faces. For instance, if you help businesses with SEO, your lead magnet could be a focused guide on “Top 5 On-Page SEO Mistakes Businesses Make (and How to Fix Them).”

There is a journey of ever-transformation. Whether business or personal, look for the hero in the journey and capitalize on it.

3. Highlight the “Hero’s Journey” of Your Lead Magnet:

People respond to narratives. And that is why good storytellers make the best copywriters.

Don’t tell them what your lead magnet offers; paint a picture of the transformation they’ll experience. Show them how your lead magnet will take them from struggling with a problem to achieving a desired outcome.

Use phrases like:

• “Imagine being able to…” or
• “Discover the secrets to…” to pique their curiosity.

4. Master how to create an irresistible opt-in form:

The opt-in form is your gateway to capturing those valuable email addresses.

Here’s where clear copywriting shines:

• Keep it concise. Don’t overwhelm potential subscribers with lengthy forms. Ask for only the essential information (name and email address). A million things are fighting for their attention. So, don’t give those things a win.
• Use clear value propositions. Reiterate the benefits of the lead magnet.
• Use strong calls to action (CTAs): Don’t just say “submit.” Instead, use action verbs like “Download Now” or “Get Your Free Guide Today.” See these 50 impactful CTA examples and how to optimise them for more conversions 
• Visibility: Make your CTA button visually appealing and easy to find.

5. Harness the power of pre-headers and social proof to improve lead magnet signups:

Pre-headers are the short snippets of text displayed next to your subject line in some email clients. Use them to further entice your readers and highlight the value proposition of your lead magnet.

Social proof, like testimonials or statistics, adds credibility and demonstrates the value others have found in your lead magnet.

By implementing these email copywriting hacks, you can craft lead magnets that resonate with your target audience, leading to a surge in signups and a thriving email marketing list.

Ready to unlock the lead generation potential of your email marketing? 

Contact me today to discuss how I can help you craft irresistible lead magnets and captivating email copy that drives results!

But because you have read this far, I want to give you some pro tips to ensure you succeed even without hiring me to write your emails for you.

Pro Tip on How to Lead Magnet Signups: Tease (without being ‘clickbaity’)

While clickbait tactics grab initial attention, they often leave a sour taste in readers’ mouths.

But there’s a way to pique curiosity without resorting to empty promises. Here’s how to master the art of the tease:

Spark intrigue with a powerful question: 

Pose a question directly related to your audience’s pain point.

For example, if your lead magnet focuses on email marketing automation, your email copy could ask, “Are you tired of manually sending emails and missing out on valuable sales opportunities?”

Offer a glimpse of the solution (without revealing everything): 

Don’t give away the entire game in your email copy unless you have to do it for the greater good. Briefly hint at the transformation your lead magnet offers.

For instance, you could say, “Discover the secret to automating your email marketing and freeing up time to focus on what matters most.”

Focus on the benefits, not just the features.

People don’t care about fancy software features; they care about the results those features deliver. 

Highlight how your lead magnet will help them achieve their goals.

For example, instead of saying, “Our guide dives deep into email automation tools,” say, “Learn how automation can boost your email open rates and increase conversions.”

The Takeaway on How to Increase Lead Magnet Signups:

• By combining email copywriting hacks with a deep understanding of your audience,
• Create lead magnets and email sequences that not only entice potential customers but also nurture them into loyal subscribers.

Ready to supercharge your lead generation efforts?

Let me help! I can help you do the following:

1. create irresistible lead magnets,
2. craft captivating email copy, and
3. develop strategic email sequences that turn website visitors into raving fans (and paying customers).

Contact me today, and let’s discuss how I can elevate your email marketing game!